Tag Archives: retouching

Retouching, from the view point of the retouchers!

http://fashionista.com/2011/12/has-retouching-gotten-out-of-control-professional-retouchers-dish-about-whats-getting-altered-what-isnt-and-why-it-happens

Zack, who works in the art department at a major magazine, added that “with the exception of maybe wrinkles being smoothed out, nearly all the retouching I’ve seen or done is to correct or change a choice made by another creative in the process….[like] I once had to change a subject’s wig color–a choice by the stylist–to one that made the shot more aesthetically pleasing.” Andrew, a retoucher with 20 plus years of experience did admit that he was once asked to alter a shot of Kate Moss to “flatten out a little bit of a curve where her pants were.” He’s also lifted bust lines and smoothed butts.

Obviously it happens, but it sounds like girls’ bodies are not altered so as to be unrecognizable. Tamara, another professional retoucher with decades of experience, said of her work with health and fitness pubs, “[We aren’t] over-slimming. Maybe just pushing in a little bit here and there where the camera might have exaggerated a side, but there still is a camera and there still is lens distortion, so sometimes itʼs just correcting that.” Whatʼs also ironic is that sheʼs “fixing” a lot of bad plastic surgery to make it look more natural. Too-bright tooth laminates and ubiquitous fake-looking hair extensions are also common issues.

What everyone agreed on is that photographers generally don’t spend as much time on shoots as they used to. The prevailing attitude seems to be, as Andrew said, “‘Oh donʼt worry about that theyʼll fix it in post-[production].ʼ” Tamara said the stylists will just pin up a garment and not iron anything because they know it can be taken care of later.

But with a little twist this video, by Buzzfeed (18 Unreal Magazine Photoshop Fails) is a comical look at some of the fails that the industry puts out accidentally.

https://www.facebook.com/BuzzFeedVideo?fref=photo

Its also interesting that the picture of Oprah Winfrey was highlighted as I used that example in my dissertation.

Advertisements

No Photoshop Movement – Michigan Times Article

Article by Emily Legleitner, Michigan Times.  Published 17/02/2014 which discusses the effects of companies (such as Aerie) and the effects that their ‘no photoshop’ movement may have.  Backed up by evidence from Jean Kilbourne (who has dedicated the last 40 years to studying the effects of media and advertising on body image) it discusses how these photoshopped images, although maybe only viewed fleetingly, have a lifetime effect on our thoughts subconsciously.  It touches upon the way that advertising campaigns affect men as well, through their depiction of masculinity and virility, focussing on the tougher side of men which can pose a threat to mens subconscious.   This is particularly interesting to me as it is something that has come up in group crit sessions about advertising being a subject that affects men and is not a purely female problem.

http://www.themichigantimes.com/article/2014/02/body-issues-problem-facing-young-adults

This is a good link to a New York Times opinion editorial on the subject of photoshop.

http://www.nytimes.com/video/opinion/1194838469575/sex-lies-and-photoshop.html

Links

Verily magazine

http://verilymag.com/about/

Jean Kilbourne

http://www.medialit.org/reading-room/beautyand-beast-advertising

PDF studyguide to go along with Jean Kilbourne’s Killing Me Softly 4 package on the effects of media on women.

https://www.mediaed.org/assets/products/241/studyguide_241.pdf