Posted on YouTube this video involves a member of the San Jose police force who draws a photofit of a woman as described by herself, and then again as described by another member of the public. The two images are vastly different, and the artist only draws what he is told, he has no visual contact with either of the people. Its an emotional video and tells us a lot about how we ‘fat shame’ ourselves and how we think.
“Women are their own worst beauty critics,” Dove says. “Only 4% of women around the world consider themselves beautiful … we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.” Dove.
Dove Photoshop Action
A further development that I have found out about was this campaign that was aimed at the people who edit, manipulate and design images of women that have unrealistic bodies in the media and was disguised as a photoshop action which was free to download. The action, once deployed, turns the image back to its unedited state with a message from Dove saying “Don’t manipulate our perceptions of real beauty” (see screen grab below from video).
The Photoshop action — a downloadable file that applies an action with a single click — is aimed at art directors who may be creating such ads. The action, which was disseminated on Reddit and other places where Dove thought such art directors might visit, promised to add a skin glow effect, but actually reverted the image to its original state.
It would be interesting to see how the media industry viewed this campaign and if it had any real effect on anyone. There are plenty of comments under the video/post about it which do not seem to think it was such a good idea as it is not targeting the real cause of the problem.