Category Archives: Professional Practice


There is always lots that I miss out putting in workbooks for projects, and this includes this project – each time I start a project I profess that I will write a diary each day of what I am doing, when, how and why, but unfortunately I seem to do things at such a rapid pace, often in tandem with other jobs (and looking after a family) that I don’t have the time to dedicate to it and it often ends up in my head rather than on the paper – or perhaps it is just that I don’t ‘work that way’ and am used to multi tasking and doing without recording my steps – I know them but thats not helpful in recording a journey for an academic mark!

The one thing that I bring away from this project is that there are only opinions on what is acceptable as self promotional material.  What one person likes, another will dislike.

I have discovered that what is needed is a promotional package that can be used dependent upon the client and the type of work.   Also, the self promotional material needs to be fluid enough to be adapted and changed as the photographer changes.

A website is a good basic way to keep in the public domain and allow others to find you easily, but you must keep the content fresh and up to date to make the most of it.  My website is a wordpress site with a few custom tweaks to make it mobile friendly (in an ‘inclusive’ world that uses mobile technology to search online as much as a laptop or computer).  My address is and although it is up and running, with domain name and hosting paid for it is by no means a completed project – and will be ‘tweaked’ many times before I am happy with it!

Whether you choose to update your site yourself, or to pay someone else to do it for you really does depend on your time available for such tasks, your capability of carrying them out to a high standard, and or course your financial situation.  I paid a company to make these changes – expensive but essential. As a photographer I can have a general level of competence for simple tasks in computing but I am not a computing expert and feel that my time is valuable – wasting time trying to do a task badly (maybe several times before giving up!) is not good value – I paid someone to produce a mobile friendly app for me to achieve mine.

Business cards are a good way of letting other people have your details.  I like because their prices are not too high and their quality is good.  I particularly like the mini cards for my female clients – they seem to like these better when given a choice and they slip easily into a purse.  Having an image on them that they want to keep is also a good way of keeping them around in their purses!  I have produced cards for my Specialist Production exhibition and also another set of cards that I like for my Nature versus Nurture project as I plan to continue both projects after the course has finished and need to be able to hand out details to interested parents.  Examples of proofs before I printed below.

Postcards have been produced for my exhibition with the details on the project on the back.  The cards have no space to write on them, or to send them, as I think that the subject image on the front is not suitable for posting – nudes in the post just are not acceptable no matter what the concept of the image is.

The catalogue worked well as a newspaper.  For the main part everyone sent in their information in time (with the exception of a few students) and it looks pretty amazing.  Having a large item to hand out is a good way of keeping in a persons mind – no matter if it ends up as rabbit hutch bedding – images stick in your head.  It was also interesting to see who would accept the catalogue when looking at the exhibition in the week to the professional practice hand in.  I had though that perhaps ‘joe public’ would take one just for a look, but instead they often declined one and the professionals, lecturers, students and artists did take one.  It was a bold choice to go so big with the catalogue, but one that worked thanks to the hard work of the lecturer in charge.  Below is the proof of my page in the catalogue.


Invites to the private viewing, and the event itself need to create a ‘call to action’ to make the viewer want to go.  This could be an offer, or as in the case of our invite, a striking image seen at an unusual angle.


Posters for events are obviously helpful for getting the message out to the public, as are posters and photographs on social media sites like Facebook, Twitter and Instagram.


Also putting posts on other websites (links) helps to spread the word to people that may not see your site, but frequent others, like this post on the college website about the exhibition.

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My business plan has been in two different sections, as I have two different plans and am unsure which route I will be taking.

The first is a general plan of PGCE teacher training and doesn’t need a lot of detail in – living would depend upon student finance loans (much as for this degree) and possibly could be supplemented by a little bit of photography work at weekends now and then.

The second plan is much more detailed and is the sort of plan that I would need if I was to approach a bank for a loan or an overdraft (although there are no cash flow, profit and loss forecasts, etc in the plan that the bank would want to see).  In my second plan I have looked closely at who my competitors are locally and their prices and what I need to earn to be able to live.  It takes into account the prices that others are charging, and my own self worth (I haven’t trained for all this time to sell my services for £20 including shoot time, editing and a disc of images like others are currently doing) and where I am going to work.

I have taken into account things like tax regulations and starting a business (I am already self employed as a photographer so I have already done these things and am used to producing a tax return each year) and having am registered with HMRC for national insurance contributions.

Another thing to take into account when starting (or running) a business is that you need the right insurance for the job that you are doing.  Anything involving the public means that you need Public Liability Insurance at the very least, as well as insuring your equipment.  Wedding photography usually would mean purchasing Professional Indemnity Insurance should, heaven forbid, anything go wrong on the day and the couple sue you.

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Professional membership of governing bodies and professional groups are a good idea.  I have looked into the membership of such groups as the National Union of Journalists (NUJ).  I should have sorted this sooner then I could have taken advantage of their student packages that offer money off the first year of non student membership.  It did however allow me to tell my daughter about it and she now has membership which she uses to get into official functions (its much easier to get a press pass if you are a member of the NUJ – even a student member – than without it!)

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Labels for exhibition

Labels for the exhibition are currently being sorted to go up with the images.  Mounted on foam board they will be like this:

  • Gill sans type font
  • 13 pt
  • Name (in bold)
  • Title of work
  • Medium of work
  • Price if selling

My label is going to look like this:

Deborah Doyle (D.O.B 1968)

Series Title:  Real Women – Bare as You Dare.

Working with the concept of body realism, and in response to media expectations on women in 2015, this project showcases that human beauty is not a ‘one size fits all’ equation.

Women were invited into the studio to model for a series of portraits to provide positive body inspiration to other women. The instruction that the women were given was that the shoot was inspired by historical classical paintings and sculptures and would showcase the diversity of shapes, sizes and natural bodies of women without any body enhancing image manipulation, and was as bare as they dared.

The amount of women becoming involved with the project is testament to the depth of feeling about current media portrayal of women’s bodies.  Not intended to be viewed as sexual images the photographs are about pride, being happy with the body you have, positivity, honesty and are a show of solidarity between women.

Medium: Inkjet Prints on OCE Canon 180gsm Smartmatt Paper



Been looking at updating my artistic cv and had a look at what I have exhibited so far.  Wondering if I need to put an explanation of each piece in as well?  or just the title? Im thinking it might get a bit messy if I put too much details in though.  Decisions decisions!


Real Women – Bare as You Dare 

BA (Hons) Applied Media Group Exhibition – 5th to 11th May 2015 – The Poly, Falmouth, Cornwall, UK

Nature versus Nurture

FdA Photography and Digital Imaging Group Exhibition – 2nd to 7th June 2014 – Lander Gallery, Truro, Cornwall, UK

Spirit of Padstow

Solo Exhibition – 21st March 2014, London Inn, Padstow, Cornwall, UK

Solo Exhibition – 24th March 2014 to Now – RNLI Padstow Lifeboat Station, Trevose Head, Cornwall, UK

Gods Wonderful Railway

FdA Photography and Digital Imaging Group Exhibition – 2013 – Fal Building, Truro College, Truro, Cornwall, UK


After much discussion it has been decided that this year’s catalogue for the “Go Away” group exhibition will be in the form of a newspaper.  Obviously part of professional practice is knowing how to send things to a client properly and correctly.  Nobody wants to have extra work, or huge unnecessary downloads to get their images.  This is the brief that we had to supply our catalogue details to the tutor.  Surprisingly many people didn’t manage it, and I had some trouble in the first instance working out the difference between sending a link to dropbox and the folder itself.

Brief from tutor:

Please note This is what I need asap. send to me as a link to a dropbox folder. Sending me anyhting else is a complete waste of time..

Max 250 words as a .txt file ( no word docs ! )
Txt file should inc the fol:
250 words about the work
your name
your contact details
Images must conform to following
Adobe RGB 200ppi TIFF
Max size 37.5 cm wide

These are a copy of my text document that was sent that will be the writing to go with my image.

Real Women – Bare as You Dare.

Working with the concept of body realism, and in response to media expectations on women in 2015, this project showcases that human beauty is not a ‘one size fits all’ equation.

Women were invited into the studio to model for a series of portraits to provide positive body inspiration to other women. The instruction that the women were given was that the shoot was inspired by historical classical paintings and sculptures and would showcase the diversity of shapes, sizes and natural bodies of women without any body enhancing image manipulation, and was as bare as they dared.

Contact Details

mobile: 07478 474417

This is a copy of my page in the catalogue ready for proof reading.  Pretty pleased with it really.


Lens Culture 2015 Portrait Awards

Artists work that I particularly liked in this years awards:

Entering myself.

There is a host of information available to enter the competition and I found some useful pdf’s which went through everything that a judge would be looking for, as well as hints and tips on how to present your work.  Definitely a valuable document that I have printed off and put in my library!

I did enter my images from last year’s Nature Versus Nurture Portrait Project into this competition as an experiment in how entering a competition is, and it was a great learning curve.  All those professional practice lectures in how to size and present a file, making sure you are sending just what is required and in the correct format, and so forth really did come into play with this submission.

Sadly I didn’t win anything (not that I was expecting to when viewing the other artists!) but I will continue looking into suitable competitions to enter my work in.

This is my email received letting me know I did not win.

Hi Deborah - 
Thank you for entering the LensCulture Portrait Awards 2015 competition. This year we received a record number of entries from photographers in over 129 countries. This presented a real challenge for our panel of judges to narrow down the entries to just six top winners, 25 finalists and 7 Juror's Picks — but in the end, they came to a final decision. I’m sorry to say that your submission was not one of the winners or finalists chosen by the jury this year. We will be announcing the winners this week but we wanted to notify you in advance.
We are grateful for your participation in the LensCulture Portrait Awards 2015 — our competitions continue to be the best way for us to discover exciting new work and share it with the world. Please be assured that just because you were not chosen as one of the top winners, it does not mean that we think your photos are not good! Because of the limited number of spots for winners and finalists, a lot of truly excellent submissions were not chosen for the final cut made by the judges. As we mentioned in an earlier email to you, our editors posted over 800 submissions to our Portrait Awards Gallery ( to be seen by almost one million visitors to We also posted editor-selected submissions to our Facebook page and reached almost four million photography lovers during the competition. The breadth and quality of this year's submissions was just astounding, we are delighted with the results.
We encourage you to continue being an active member of the LensCulture community, especially since we have a number of exciting new services we'll be introducing this summer. Thanks again for participating!
Best wishes to you,
The LensCulture Team

Business cards and postcards

Decided to order my business cards from as they provide good quality products and are a reasonable price.  This was even better when I ordered and had a 25% off promotion code 🙂

Ordered postcards with my picture of Nicola and Kate on it with my catalogue info on the back of the postcard, and then some mini cards (business cards) to match.  Also ordered a few different portraits of the women on their own.  Some were not suitable to use as the mini cards as the ratio wasn’t complimentary to the images.  The good thing about moo is that they offer you the opportunity to send a proof out to someone to check your order before confirming it.


In lectures recently we have been looking at self promotion research.  Its often seen that a self promo package is purely business cards and a website, but the internet really does give you many options to promote yourself.  Video’s can be a useful visual tool, especially when used with sites like Kickstarter (to help raise funding for a project) or Instagram which is a fabulous visual self promotional tool.  The best idea is to have a collection of self promotional tools at your disposal so that you can use the most appropriate to the situation and the purpose.

Web presence can be in many formats.  Obviously a website of your own is the most common way to stay connected, but blogs are popular, and give you the ability to update often, keeping your content fresh and having a higher chance of ranking top on search engines such as google.  Other web presences might be Facebook (personal or a business page), Instagram and Twitter.

Physical promotional material might include books, magazines, postcards, posters, business cards, cv’s and so forth.  Also gimmicks such as mugs, pens, rulers, stickers, fridge magnets and the like could be useful depending upon the project and what you want them to do for you.

Looking at the bio’s and introductions to Kickstarter really does let you see what kind of styles are popular at the moment, and which ones are more engaging.  Helpful tools to look and see what others are doing that is successful and take away ideas from them (not copying of course) and include those concepts in your own promotional material. Or possibly just see that the ideas you have are not only by you and that others have the same ideas too!

I have been working on some words for a biography for my website and for my publicity materials for the show, and for use in general really.

This is what I have so far … Why is writing about yourself so difficult?!!


My name is Deborah Doyle and I have a FdA (with distinction) in Photography and Digital Imaging and am just completing a BA (Hons) Applied Media, with a specialism in photography.

I particularly enjoy portraiture and documentary photography and have worked with children in the nursery sector of education for many years giving me an affinity with them and an ability to interact with them to get insightful and interesting portraits.

I am currently working on projects that encompass a photographic exploration of the anthropology of modern western society and intends to challenge people’s perceptions of what they see in the image and with special regard to the media influences that are placed upon women and children.

This website is intended to act as my blog and to show my current work, as well as ideas I am working on.  I hope you enjoy looking at my images.

If you have any questions, or wish to contact me, I can be emailed using the contact link on the left of the page, or you can email me at