Aerie Real Campaign

In their spring 2014 campaign lingerie manufactures Aerie shunned photoshopped images in favour of ‘natural’ models to advertise their goods with a healthy body image ethos.  A good step in the right direction but these advertisements still show very young, pretty and naturally slim models.  They might not be photoshopped, or the size zero models, but they certainly do not represent the vast majority of young women.

http://mashable.com/2014/02/21/aerie-lingerie-ads/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s