Always #LikeAGirl

This was a powerful video, produced by Lauren Greenfield, and for the company Always, it attempts to see at what age the phrase “like a girl” becomes to be seen as a negative. It states that the ages of 10-12 are when young girls have the least confidence in themselves and it was post this age that the real negative connotations of the phrase were noted. Pre pubescent girls were unaware of any negatives, and saw themselves as strong and confident.

Lauren Greenfield states in her video that:

Published on Jun 26, 2014
Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.
We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”

So tell us… what do YOU do #LikeAGirl?

In a personal interview with the director Lauren Greenfield is quoted to say:

“This project is a fantastic and vital opportunity to empower girls (and educate our audience) to always align the expression #LIKEAGIRL with the meaning of strength, confidence and empowerment.” — Lauren Greenfield, director of the #LikeAGirl social experiment film. (


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